Methods Used By An Ad Agency To Measure Its Effectiveness

Setting up an ad agency or working for one, doesn’t mean just investing money, pulling in clients and creating ads; it is far beyond that. To provide a satisfying service to the clients, an agency must follow proper practices to build and place an ad effectively in the market. A proper process should be followed to keep a track of success and failure of the ad. These techniques help to keep in check the exposure that an ad has received, and the effect it had on the consumers. These techniques also help the advertisers to find out what will work on the target audience, and whether the sales will increase or decrease after the launch of an ad.

The two methods by which a creative ad agency can test the impact of an ad are:

• Pre-Testing

• Post-Testing

The Pre-Testing method – The need for pre-testing an ad is, it avoids the possible wastage of printing and corrects grammatical errors, if any. A small sample group goes through the copy or preview of an ad, and gives valuable feedback. This method helps to get a clear public opinion of the ad, to understand whether it will have the desired impact on the audience and if they can relate to it. This helps the ad agency make the necessary changes before exposing the ad to the entire target audience; thus, ensuring that the money, time and energy spent in the making of an ad are not wasted, and the ad will earn good returns.

The method of effective advertising does not end here. This is just the first step; the next step is equally important.

The Post-Testing method -

This method is used after the launch of an ad, by any full service advertising agency, to measure the effectiveness of the ad. Conducting this test helps to find out readership/ viewership coverage, and ascertains the impact of an ad in terms of being noticed, seen and read. This also helps to measure out the memory value of the advertisement, and the impact it has on the consumer’s buying behavior. If any personalities or celebrities are used in the ad, then this method might help to get the desired impact that they had on the consumer’s buying pattern. This also helps to improve the advertising plans for the future, and lessens the chances of committing the same mistakes in the future.

These two methods above, are used by each and every advertising agency to get the best results out of all the creativity and hard work, that is put in the making of an ad. These techniques also help to avoid any wastage of time, money and energy and makes the advertiser cautious for the future. Conducting these tests calculates the reach, effectiveness and impact of the ad, and ensures that the advertisers do not repeat similar mistakes in the future.

Ways to Improve Ionic Angular App Performance

Ionic and Angular have great power over the apps developed for iOS and Android Operating Systems. How? Well, most smartphone users download applications on their phones for daily use, including entertainment apps, banking apps, and much more. Thus, these applications are built using web technologies such as Ionic and Angular framework.

Did you know?

Ionic and Angular has control over 10% of iOS and 20% of Android apps roughly.

Building performant web applications is a demanding task if you want to keep a hold of happy customers. It requires regular updates and fixing of bugs for proper functioning. Therefore, there are a few methods that you can follow to improve the Ionic Angular app performance.

Tips to Improve Ionic Angular App Performance

Audit Bundle Size with Source-Map-Explorer

The latest web applications that also include Angular apps are modified numerous times before releasing on a web browser. Additionally, source maps are used to rectify an application or study its bundle size.

Why source maps?

Well, using source maps is a great way to examine or recognize the gap between the code originally written and the one sent to the end-user. To foresee the app code’s distribution, it is advised to use the source-map-explorer tool. To use the same, follow the steps mentioned below:

Install the source-map-explorer tool.
Expand ‘angular.json’ in your project.
Locate ‘Configurations’ and adjust the ‘namedChunks’ and ‘sourceMaps’ options to ‘True.’
Generate a production build of the app.
Lastly, run the source-map-explorer tool.
Once you run the command, your app’s code distribution will be viewed. It’ll include the code generated by you and the libraries currently being used, such as the Ionic framework, Angular, Capacitor, and RxJS.

Design Size Budgets

Apart from running the source-map-explorer tool, you may also consider designing size budgets. Notably, once the application is in-between its production process, it becomes difficult to cut down the app size. Therefore, configuring budget size will make sure that the app remains between the size restriction provided by you. It is essential to mention that the recommended budgets are different for each application. Keeping a note of the right values is required.

Use Native Angular Lazy Loading Strategy

Ionic Angular applications grasp the lazy loading modules when navigated for the first time by the user. This strategy is used to decrease the original bundle size and improve app performance. All you need to do is use the ‘ng generate’ command for creating a lazily loaded module.

Use ‘ng update’ for Keeping Angular Updated

Updating dependencies include a high risk of something breaking, which may distract from introducing new features for your app. Luckily, the Angular team is great at working with the CLI’s update process, via which Angular packages are updated. Not only this, but code transformations are also applied as required for you.

It is recommended to initially work on updating CLI and core, and then update the remaining Angular packages.

Hot Module Replacement (HMR)

The cherry on the cake is the Hot Module Replacement feature, which enables the user to make changes in the app without rebuilding it from scratch. Notably, other frameworks had access to the HMR feature, but now angular uses the same.

Undoubtedly, HMR works exceptionally well with Angular, but there are many more things that can be improved; for instance, its interaction with Ionic.

To run HMR with developing Ionic applications, run the following command:

Ionic serve — –hmr


Making improvements to the Ionic Angular app performance can be a complicated process. However, using tools, including lazy loading, configuring size budget, stabilizing CLI improvements with HMR features, etc, are a great help.

Do you want to know more about the Ionic Angular app development? Reach out to the best app development company and get professional guidance about the same.

PropTech Trends: How They Impact the Real Estate Sector

Unless you have been living under a rock, you know the world continues to become increasingly reliant on technology for, well, everything. We shop online, make payments online, and so much more. This digitalization has made its way into the world of property as well. Technology and the digital way of life have become quite prevalent in this industry and given rise to a whole new segment called PropTech. The rapid rise in the need for digital tools and the popularity of various modern technologies has led the real estate industry to embrace technology. A recent study by KPMG found that as many as 58 percent of real estate companies have set up a robust digital strategy for their organizations. And 95 percent of them have appointed a dedicated executive to head their digital transformation endeavor.

As the sector continues to evolve, so do the many, many trends that have any bearing on it. To keep up with these changes as well as to ensure one can retain their edge in the market, among the best strategies companies can adopt is to keep a close watch on the market trends, especially the ones that are poised to have an impact on the real estate industry’s future. Case in point, we are now seeing the emergence of cloud-based management solutions for real estate that are helping companies achieve improved customer service, productivity, etc. Let’s take a look at some other such PropTech trends that are projected to be crucial for this sector.

AI-powered chatbots: There has been a rapid rise in AI application scope across industries, including real estate. One of the most sought-after solutions to emerge from this crowd is AI chatbots, which help real estate companies deliver top-quality customer service. Chatbots help with that by answering customer queries, assisting them with their searches, etc.
Virtual reality: VR has found particularly intriguing applications in the real estate world, starting from helping agents to virtually stage properties to allowing prospective customers to check out properties they may be interested in without needing to even get up from their couch. The immersive experiences VR offers have proven to be quite the game-changer for the sector.
IoT-driven property management: Yet another technology that has been making waves in the real estate sector is the Internet of Things. Thanks to the connected devices, smart security systems, smart meters, etc. have entirely transformed the concept of homes. People are now increasingly expecting intelligent homes, smart offices, etc. — i.e. places that are entirely in sync with the occupants’ habits and needs.
As the market continues to evolve and urbanization continues its modern technology-driven march into the future, these trends will guide companies. And suppose you too wish to leverage them for your benefit. In that case, the first step should be getting in touch with a real estate app development company and start working on an advanced solution for your business.

How Taxi Booking App is Beneficial for your Taxi Business

Do you agree that taxi booking applications have begun to exceed traditional taxi services? In this time, people have started to shift from the personally-owned carriage modes toward mobility solutions as a service.

Because transportation diligence is a dynamic ecosystem whose trends strongly suggest. Now every ride-hailing business wants to go online and get its own taxi booking app. Although our age of mobility has already brought gigantic changes, a chain reaction they have set off is promising further transformations.

We all must accept that a phone-based dispatch system is slightly getting outdated between customers and service providers. In turn, today in the transportation industry many taxi booking apps are available, like Uber, Grab and others, which provide the booking and paying system just in one click for any trip with the help of a smartphone, and people have used this new reality rather quickly. In a study, researchers proved that apps like Uber and Lyft completed almost 35 million more rides than standard taxis in 2017.

In view of this taxi booking app popularity, we deem to tell you how the taxi booking app development service is beneficial for your taxi business. Here below, we represent all benefits in detail. Read step-by-step and know-how beneficial for our taxi business.

Key Benefits of Taxi App Development Services:

If you want to take on demand taxi app development service but you are hesitating to take this service for your taxi business because you have not idea about their benefits, so don’t worry here we explain the best benefits. Even, each point is hers to give you a push and contribute to formulating an informative answer to the why question:

1. The opportunity to enter the big industry

When you start looking for a taxi booking app development services, we are not talking about traditional taxi cabs. We want to highlight a new shape the transportation industry is already taking.

Travelers and commuters are only getting used to the idea that their mobile can let them save time and money providing convenience and quality service, anyway. Yet, new technologies are changing customer behavior, which makes much room for participation, just as it does for competition. Moreover, due to growing congestion and pollution, on demand taxi are being developed worldwide. On demand taxi apps makes transportation convenient for the customers and more efficient for all parties involved.

Now, we can say that customers and service providers can take benefits from the emerging new-mobility economy.

2. Go online and reach an accurate audience

Going mobile is the present and the future of transport, which we believe to be outdated. The statistics are going even further to show that the internet is now noted to be accessed more often on mobile devices (51.2%) than from desktop computers (48.7% ). So we can say that using taxi booking app development services you can develop your own taxi mobile app and grow your business and reach the right audience.

3. Optimize management

First of all, when choosing a taxi booking app, our web-based real-time service will have to consist of several parts. These parts are apps for drivers and apps for passengers that will work on devices running iOS and Android and an admin panel. Administrators must have control to connecting drivers and fares, which is traditionally the job of phone operators, but also they access all the relevant data on payments, confirmed/canceled rides, and user account information. Businesses work efficiently when everything is under control. Using the taxi app administrator and customer can manage all things as per their requirements.

4. Build your brand and recognization

A taxi booking app shortens the distance between drivers and passengers. In this situation, however, the very fact that your app can be downloaded by anyone brings you as a brand and your present or future customers together. There is no need to invest lots of money at once. You can start your own taxi app by taxi booking app development service including all features in less time. If your app has attractive features that users will love and that it looks attractive enough for them. And people will love to download your app and from that, you can build your brand and recognition.

5. Make your business profitable

In this industry, we can say that naturally, a company produces more income if it ensures that there is a regular increase in the number of rides. Accordingly, your investment in taking taxi app development services from any white-labeled on demand taxi app development company will not be made in vain for it may help decrease your expenses and bring about higher revenue.

Drivers’ demand and passengers supply must be balanced so that the company could be not only high-revenue but also profitable. Then we can say surely you earn more profit from your taxi app.


Above, we see the all benefits of the taxi business. Using taxi app development service you can develop your business app in less time including all features and you can take more benefits.